I help businesses and community organizations sharpen their marketing, improve follow-up, and get their systems working together. Practical help. No corporate circus.
More than 25 years in marketing. Strategy, delivery, and the less glamorous bits in between.
I don’t go looking for unnecessary complication. I just find it very difficult to watch people live with it.
Then the questions start.Marketing, websites, communications, and the processes behind them. Choose where you need a hand.
Clearer positioning, smarter spending, better follow-up. Find out what's working, and stop paying for what isn't.
Forms, email, calendars and follow-up that work together, without someone chasing everything.
See the work WEBSITES & COMMUNICATIONSUseful websites and communications that answer questions and help people act.
See the work COMMUNITY & NONPROFITSBetter event communications and simpler processes for teams with more to do than time to do it.
See the workNot sure where to begin? A sensible conversation is a good start.
Let’s talkA fresh perspective, a practical fix, or experienced help that stays involved.
A focused look at your marketing, website, or processes, with a clear plan of what to improve first.
A defined project to build, repair, or improve the things that aren't earning their keep.
Ongoing marketing, communications, and systems support, without another full-time hire.
Why are we doing this? Who needs it? Can it be simpler?
Six Sigma gave structure to a habit I already had: find the problem, remove what adds no value, and see whether the fix works.
There’s usually a better way. Finding it is the interesting bit.
Real projects, real constraints, and work that has to hold up outside the presentation.
Scottsdale Elks Lodge #2148Member communications, events, and simpler volunteer workflows.
American Legion Post 44Website, emails, and communications that keep members informed.
EP!C TravelTravel communications and customer experience.
Rocky Point Bar CrawlBookings, event logistics, and getting everyone there.
Dipped & TwistedBrand positioning, digital presence, and catering promotion.
Chandler Arizona AdventuresAn organically grown community of 3,000+ members.“Lisa is a joy to work with. She constructively and strategically challenged my perspectives in both marketing and leadership for the near decade we worked together, helping me and our school grow. She is quick to learn, adaptable, passionate, and forward-thinking. A forever learner, Lisa is an invaluable asset to any team and brings a higher level of thinking and strategy to any project presented to her.”
“Without any real call center experience she built something special for Apollo College, starting off small and expanding as the school reach grew.”
“I grew more under Lisa than in any comparable stretch of my career, largely because she gave me room to own work that mattered.”
“Lisa definitely gets it. She’s analytical and insightful and most importantly intuitive on not only what moves consumers but why consumers are moved to engage with a brand.”
My early career included Unipalm in Cambridge, the company behind PIPEX, the UK’s first commercial internet service provider. The internet did, in fact, change everything. Eventually.
Which is probably why I’m less interested in whether AI is impressive than whether it is useful: does it solve a real problem, improve the experience or help people work better?
I’m used to making progress without a perfect brief, an unlimited budget, or a room full of people to delegate to. Work out what matters, fix that first, and improve the rest as you go.
Practical notes on marketing, systems, AI and the occasional thing that should have been simpler.
Published when there’s something worth saying. Occasionally G&T-assisted. After work, obviously.
Before spending more money attracting new customers, find out what happened to the ones you already had.
Sixty Years of Hurt. Still Singing.
Harry Kane, England, and why we keep turning up.
Arsenal supporter. England supporter. Consequently rather good at separating optimism from forecasting.
Or, put another way: hope is not a strategy.