Intentional proving ground · Concept + operations
Rocky Point Bar Crawl
An idea is only clever until actual customers have to spend a day living with it.
The promise
A fun idea is not yet an experience. The brand, route, logistics and booking process all had to live up to the promise.
What had to work
Turned the concept into a repeatable customer experience: concept, build, execution and the actual day out.
What customers said
One customer put it rather neatly: “They went above and beyond our expectations.”