Résumé / CV
Lisa Ramirez
Marketing & Enrollment Growth Leader · Phoenix, Arizona
Marketing and communications leader with 25+ years across enrollment growth, brand, acquisition, CRM, inquiry-to-enrollment operations and multi-location education organizations. Managed media budgets up to $30 million, supported portfolios of up to 161 schools and 30+ brands, and built the systems, workflows and teams that connect marketing activity to measurable enrollment outcomes.
Experience
Director of Marketing
University of Advancing Technology (UAT) · Tempe, ArizonaNov 2018 – Present
Director of Marketing
University of Advancing Technology (UAT) · Tempe, Arizona
Nov 2018 – Present
- Partner with senior leadership to translate enrollment, program, brand and institutional priorities into positioning, communications, campaigns and practical marketing systems.
Founder / Travel Advisor
EP!C Travel Agent, LLCFeb 2016 – Present
Founder / Travel Advisor
EP!C Travel Agent, LLC
Feb 2016 – Present
- Built an independent travel advisory business around consultation, curation, sales and customer experience rather than transactional booking.
- Ranked among the Top 100 salespeople worldwide during the launch of Virgin Voyages.
- Developed the brand, customer journey, sales process and service experience from first conversation through travel and repeat business.
Director, Inquiry Optimization
Colling MediaNov 2017 – Oct 2018
Director, Inquiry Optimization
Colling Media
Nov 2017 – Oct 2018
- Directed performance-based acquisition and enrollment strategies for higher-education clients, connecting media investment to inquiry quality and downstream conversion.
- Worked across media mix, audience quality, landing pages, testing and conversion improvement.
- Presented analysis, recommendations and performance findings to client leadership.
Director, Local Marketing
Cadence Education (formerly Phoenix Children’s Academy)May 2015 – Nov 2017
Director, Local Marketing
Cadence Education (formerly Phoenix Children’s Academy)
May 2015 – Nov 2017
- Directed local marketing and enrollment support across 161 schools and 30+ education brands, adapting centralized strategy for parents and families, individual school needs, local markets and community outreach.
- Centralized inquiry handling and appointment setting for school locations, creating a consistent inquiry-to-appointment process.
- The resulting pilot achieved an 84% appointment show rate and 50% enrollment rate.
- Supported inquiry management, nurture, local marketing and rebrand work across a large multi-school organization.
Director, Inquiry Optimization
Carrington Colleges GroupOct 2008 – May 2015
Director, Inquiry Optimization
Carrington Colleges Group
Oct 2008 – May 2015
- Managed and reforecasted a $30M annual media budget, cutting cost per student start by 9% and generating 800+ more student starts than the prior year.
- Built and launched a centralized inquiry contact center, growing the operation to 35 employees before transitioning it to dedicated leadership as it scaled.
- Improved inquiry routing, scripting and follow-up, contributing to a 15% enrollment conversion increase in the first year of contact-center operations.
- Supported 18 campuses plus online programs across eight states, spanning paid search, SEO, display, mobile, landing pages, testing and high-school outreach.
Corporate Director, Marketing
Apollo CollegeSep 2005 – Oct 2008
Corporate Director, Marketing
Apollo College
Sep 2005 – Oct 2008
- Expanded marketing responsibility from five to 21 locations across multiple markets.
- Managed multi-market media strategy and helped develop a centralized contact-center concept connecting inquiry generation to follow-up.
- Introduced web chat, lead routing and predictive dialing capabilities and supported a major rebrand and name-change initiative.
Marketing Director
Collins CollegeJan 2001 – Sep 2005
Marketing Director
Collins College
Jan 2001 – Sep 2005
- Directed media, student recruitment, inquiry goals and marketing budgets in a competitive higher-education market.
- Supported a major rebrand and the launch of a second campus.
- Built the early operating discipline that connected creative and media decisions to inquiry volume and enrollment outcomes.
Core capabilities
Enrollment GrowthParent & Family MarketingProduct PositioningMarket & Competitive ResearchCRM & NurturePaid MediaInquiry-to-Enrollment ConversionMulti-School MarketingMarketing OperationsBudget ManagementCross-Functional LeadershipAI & Automation
Education & credentials
Bachelor of Business Administration · Sales & Marketing
DeVry University
Travel & Tourism
De Havilland College / University of Hertfordshire
Six Sigma Yellow Belt
Process improvement and operational discipline.
Marketing credentials
HubSpot Digital Marketing · Mailchimp Foundations · SMS Marketing